{"id":3199,"date":"2017-06-07T16:41:42","date_gmt":"2017-06-07T09:41:42","guid":{"rendered":"http:\/\/www.cis.vn\/?p=3199"},"modified":"2019-02-15T10:24:05","modified_gmt":"2019-02-15T03:24:05","slug":"vai-tro-cua-kieu-dang-san-pham-doi-voi-doanh-nghiep-va-cach-thuc-de-bao-ve-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.cis.vn\/en\/vai-tro-cua-kieu-dang-san-pham-doi-voi-doanh-nghiep-va-cach-thuc-de-bao-ve-hieu-qua\/","title":{"rendered":"(Ti\u1ebfng Vi\u1ec7t) Vai tr\u00f2 c\u1ee7a ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 b\u1ea3o v\u1ec7 hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/strong><\/p>\n

Hi\u1ec7n nay, trong n\u1ec1n kinh t\u1ebf c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ee9ng v\u1eefng v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u00ean c\u1ea1nh c\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00ec ki\u1ec3u d\u00e1ng b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. B\u1edfi l\u1ebd, ki\u1ec3u d\u00e1ng s\u00e1ng ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean gi\u00fap thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng (nh\u00ecn th\u1ea5y v\u00e0 ch\u1ea1m \u0111\u01b0\u1ee3c), s\u1ea3n ph\u1ea9m c\u00f3 ki\u1ec3u d\u00e1ng b\u1eaft m\u1eaft, \u0111\u1ed9c \u0111\u00e1o s\u1ebd c\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

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Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m (ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p) l\u00e0 h\u00ecnh d\u00e1ng b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng \u0111\u01b0\u1eddng n\u00e9t, h\u00ecnh kh\u1ed1i, m\u00e0u s\u1eafc ho\u1eb7c s\u1ef1 k\u1ebft h\u1ee3p nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3. Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng<\/em> gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p n\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c, c\u00f3 th\u1ec3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. X\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 Ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p c\u00e0ng th\u00e0nh c\u00f4ng th\u00ec c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p\u00a0c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m, gi\u00fap x\u00e1c \u0111\u1ecbnh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. Vi\u1ec7c b\u1ea3o h\u1ed9 ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p b\u1ea3o \u0111\u1ea3m s\u1ef1 \u0111\u1ed9c quy\u1ec1n \u0111\u1ed1i v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ch\u00fang v\u00e0 l\u00e0 nh\u00e2n t\u1ed1 ch\u00ednh trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p\u00a0\u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 c\u00f3 th\u1ebf t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp b\u1ed5 sung cho doanh nghi\u1ec7p th\u00f4ng qua vi\u1ec7c thu ph\u00ed chuy\u1ec3n quy\u1ec1n s\u1eed d\u1ee5ng (li-x\u0103ng) ki\u1ec3u d\u00e1ng cho ng\u01b0\u1eddi kh\u00e1c ho\u1eb7c th\u00f4ng qua chuy\u1ec3n nh\u01b0\u1ee3ng ki\u1ec3u d\u00e1ng \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd.<\/p>\n

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\u0110\u1ec3 h\u00ecnh th\u00e0nh m\u1ed9t ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/strong> (nh\u00e3n hi\u1ec7u, logo, t\u00ean g\u1ecdi) m\u00e0 m\u00ecnh \u0111ang s\u1eed d\u1ee5ng cho s\u1ea3n ph\u1ea9m. V\u00ec th\u00f4ng qua d\u1ea5u hi\u1ec7u n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 h\u00ecnh dung c\u01a1 b\u1ea3n v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc (c\u1ea3m nh\u1eadn v\u00e0 li\u00ean t\u01b0\u1edfng) cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u00f9y v\u00e0o uy t\u00edn v\u00e0 m\u1ee9c \u0111\u1ed9 lan t\u1ecfa c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\/KDCN m\u00e0 s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m n\u00e0o.<\/p>\n

Vi ph\u1ea1m nh\u00e3n hi\u1ec7u \u0111ang chuy\u1ec3n h\u01b0\u1edbng sang vi ph\u1ea1m ki\u1ec3u d\u00e1ng<\/strong><\/p>\n

Trong m\u1ed9t th\u1eddi gian d\u00e0i, nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t c\u01a1 h\u1ed9i \u0111\u00e3 l\u1ee3i d\u1ee5ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n m\u00e0 l\u00e0m \u201cnh\u00e1i\u201d th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 vi\u1ec7c g\u1eafn c\u00e1c logo, t\u00ean g\u1ecdi c\u00f3 h\u00ecnh th\u1ee9c ho\u1eb7c ph\u00e1t \u00e2m t\u01b0\u01a1ng t\u1ef1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn c\u00f3 tr\u01b0\u1edbc nh\u1eb1m l\u1eeba d\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh thay v\u00ec mua \u0111\u00fang s\u1ea3n ph\u1ea9m ban \u0111\u1ea7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00e2n ch\u00ednh. Tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 g\u1eafn c\u00e1c nh\u00e3n hi\u1ec7u \u201cADISDAS<\/strong>\u201d (Adidas), \u201cAQUAFONA<\/strong>\u201d (Aquafina), \u201cRIDBULL<\/strong>\u201d (Redbull) hay \u201cBORIO<\/strong>\u201d (Orio),.. xu\u1ea5t hi\u1ec7n h\u00e0ng lo\u1ea1t, n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u1ea9n th\u1eadn s\u1ebd c\u00f3 nguy c\u01a1 mua nh\u1ea7m h\u00e0ng nh\u00e1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ea3m b\u1ea3o.<\/p>\n

Ng\u00e0y nay, ph\u01b0\u01a1ng th\u1ee9c th\u1ef1c hi\u1ec7n h\u00e0nh vi vi ph\u1ea1m c\u00e0ng tinh vi v\u00e0 kh\u00f4n kh\u00e9o h\u01a1n, \u0111\u1ec3 tr\u00e1nh b\u1ecb ch\u1ebf t\u00e0i v\u00ec vi ph\u1ea1m Nh\u00e3n hi\u1ec7u \u0111\u1ed9c quy\u1ec1n, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y chuy\u1ec3n h\u01b0\u1edbng sang l\u00e0m gi\u1ea3\/l\u00e0m nh\u00e1i h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n c\u1ee7a nh\u00e3n s\u1ea3n ph\u1ea9m ho\u1eb7c ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m. Theo th\u1ed1ng k\u00ea, m\u1ed7i n\u0103m C\u1ee5c Qu\u1ea3n l\u00fd Th\u1ecb tr\u01b0\u1eddng (B\u1ed9 C\u00f4ng th\u01b0\u01a1ng) ph\u00e1t hi\u1ec7n v\u00e0 x\u1eed l\u00fd h\u00e0ng ngh\u00ecn v\u1ee5 vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a c\u00f3 ki\u1ec3u d\u00e1ng \u201cc\u1ea3i ti\u1ebfn\u201d c\u1ee7a c\u00e1c ki\u1ec3u d\u00e1ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 KDCN. Th\u1ef1c tr\u1ea1ng n\u00e0y kh\u00f4ng nh\u1eefng g\u00e2y thi\u1ec7t h\u1ea1i cho c\u00e1c doanh nghi\u1ec7p l\u00e0m \u0103n ch\u00e2n ch\u00ednh c\u1ea3 v\u1ec1 uy t\u00edn v\u00e0 doanh thu m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp g\u00e2y thi\u1ec7t h\u1ea1i \u0111\u1ebfn quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

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X\u00e9t v\u1ec1 kh\u00eda c\u1ea1nh c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t ch\u00e2n ch\u00ednh, h\u1ecd lu\u00f4n mu\u1ed1n ghi d\u1ea5u \u1ea5n \u0111\u1ed9c nh\u1ea5t c\u1ee7a m\u00ecnh v\u00e0o s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung c\u1ea5p, theo \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 c\u1ea7n nh\u00ecn th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n b\u00ean ngo\u00e0i l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u00fang s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00f3. M\u1ed9t s\u1ed1 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, h\u1ecd c\u00f2n mu\u1ed1n m\u1ee5c ti\u00eau ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u201cnghe\u201d, \u201cng\u1eedi\u201d, \u201cch\u1ea1m\u201d v\u00e0o s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00e0o c\u1ee7a ch\u00ednh h\u1ecd cung c\u1ea5p. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng b\u1edfi tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng h\u00f3a v\u1edbi nhi\u1ec1u ch\u1ee7ng lo\u1ea1i kh\u00e1c nhau, ch\u01b0a k\u1ec3 \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u201cnh\u00e1i\u201d nh\u1eb1m \u0103n theo c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. Do \u0111\u00f3, vi\u1ec7c b\u1ea3o h\u1ed9 ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c ph\u00e1t hi\u1ec7n, x\u1eed l\u00fd c\u00e1c h\u00e0nh vi x\u00e2m ph\u1ea1m l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p c\u0169ng d\u1ea7n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c b\u1ea3o h\u1ed9 ch\u00fang.<\/p>\n

Quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt Vi\u1ec7t Nam v\u1ec1 ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m:<\/strong><\/p>\n

KDCN l\u00e0 h\u00ecnh d\u00e1ng b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m, ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 nh\u00e3n s\u1ea3n ph\u1ea9m<\/em><\/strong>, bao g\u00f3i<\/em><\/strong>, h\u1ed9p \u0111\u1ef1ng<\/em><\/strong>, chai<\/em><\/strong>,\u2026Ph\u00e1p lu\u1eadt SHTT Vi\u1ec7t Nam quy \u0111\u1ecbnh KDCN \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 n\u1ebfu \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y:<\/p>\n

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  • T\u00ednh m\u1edbi:<\/strong> KDCN \u0111\u00f3 ph\u1ea3i kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 v\u1edbi nh\u1eefng KDCN \u0111\u00e3 b\u1ecb b\u1ed9c l\u1ed9 c\u00f4ng khai d\u01b0\u1edbi h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng, m\u00f4 t\u1ea3 b\u1eb1ng v\u0103n b\u1ea3n ho\u1eb7c b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o kh\u00e1c \u1edf trong n\u01b0\u1edbc ho\u1eb7c \u1edf n\u01b0\u1edbc ngo\u00e0i. Vi\u1ec7c xem x\u00e9t t\u00ednh m\u1edbi c\u1ee7a KDCN r\u1ea5t quan tr\u1ecdng, ngo\u00e0i l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1ea3o h\u1ed9 c\u00f2n l\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 c\u00f3 s\u1ef1 vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu KDCN \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 hay kh\u00f4ng.<\/li>\n
  • T\u00ednh s\u00e1ng t\u1ea1o:<\/strong> KDCN \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o n\u1ebfu c\u0103n c\u1ee9 v\u00e0o KDCN \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ed9c l\u1ed9 c\u00f4ng khai d\u01b0\u1edbi h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng, m\u00f4 t\u1ea3 b\u1eb1ng v\u0103n b\u1ea3n ho\u1eb7c b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o kh\u00e1c th\u00ec KDCN \u0111\u00f3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f3 hi\u1ec3u bi\u1ebft trung b\u00ecnh v\u1ec1 l\u0129nh v\u1ef1c t\u01b0\u01a1ng \u1ee9ng. KDCN kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m sao ch\u00e9p, b\u1eaft ch\u01b0\u1edbc KDCN \u0111\u00e3 c\u00f3 m\u00e0 \u0111\u00f3 ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 \u201clao \u0111\u1ed9ng tr\u00ed \u00f3c\u201d<\/li>\n
  • Kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng c\u00f4ng nghi\u1ec7p:<\/strong> c\u00f3 th\u1ec3 d\u00f9ng l\u00e0m m\u1eabu \u0111\u1ec3 s\u1ea3n xu\u1ea5t, ch\u1ebf t\u1ea1o h\u00e0ng lo\u1ea1t theo ph\u01b0\u01a1ng ph\u00e1p c\u00f4ng nghi\u1ec7p ho\u1eb7c th\u1ee7 c\u00f4ng nghi\u1ec7p<\/li>\n<\/ul>\n

    Quy\u1ec1n SHCN \u0111\u1ed1i v\u1edbi KDCN ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp khi t\u00e1c gi\u1ea3\/ch\u1ee7 s\u1edf h\u1eefu KDCN \u0111\u00f3 th\u1ef1c hi\u1ec7n th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd v\u00e0 \u0111\u01b0\u1ee3c c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9. K\u1ec3 t\u1eeb ng\u00e0y c\u00f3 quy\u1ebft \u0111\u1ecbnh c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9, ch\u1ee7 s\u1edf h\u1eefu KDCN c\u00f3 quy\u1ec1n ng\u0103n c\u1ea5m ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p. Tuy nhi\u00ean kho\u1ea3ng th\u1eddi gian t\u1eeb khi n\u1ed9p \u0111\u0103ng \u0111\u0103ng k\u00fd KDCN \u0111\u1ebfn khi \u0111\u01b0\u1ee3c nh\u1eadn B\u1eb1ng \u0111\u1ed9c quy\u1ec1n KDCN kh\u00e1 l\u00e2u (h\u01a1n 12 th\u00e1ng), trong khi c\u00e1c th\u00f4ng tin v\u1ec1 KDCN s\u1ebd ph\u1ea3i \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 c\u00f4ng khai tr\u00ean C\u00f4ng b\u00e1o s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p n\u00ean c\u00f3 kh\u1ea3 n\u0103ng KDCN \u0111ang \u0111\u0103ng k\u00fd s\u1ebd b\u1ecb sao ch\u00e9p. Do v\u1eady, ph\u00e1p lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7 quy \u0111\u1ecbnh cho ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd KDCN c\u00f3 quy\u1ec1n t\u1ea1m th\u1eddi<\/em><\/strong> \u0111\u1ed1i v\u1edbi KDCN ngay c\u1ea3 khi \u0111\u01a1n ch\u1ec9 m\u1edbi \u0111\u01b0\u1ee3c \u0111\u0103ng c\u00f4ng b\u00e1o. \u0110\u00e2y l\u00e0 m\u1ed9t quy\u1ec1n v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t ph\u00e1t sinh k\u1ec3 t\u1eeb khi n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd KDCN \u0111\u1ebfn c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n, ng\u01b0\u1eddi n\u1ed9p \u0111\u01a1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng quy\u1ec1n n\u00e0y l\u00e0m c\u01a1 s\u1edf gi\u1ea3i quy\u1ebft s\u1ef1 x\u00e2m ph\u1ea1m khi ph\u00e1t hi\u1ec7n c\u00f3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng KDCN v\u00e0o m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng m\u1ea1i b\u1eb1ng c\u00e1ch th\u00f4ng b\u00e1o b\u1eb1ng v\u0103n b\u1ea3n cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u00f3 \u0111\u1ec3 y\u00eau c\u1ea7u ch\u1ea5m d\u1ee9t vi\u1ec7c s\u1eed d\u1ee5ng KDCN (tuy nhi\u00ean v\u1eabn ch\u01b0a th\u1ec3 ng\u0103n c\u1ea5m ng\u01b0\u1eddi \u0111\u00f3 s\u1eed d\u1ee5ng KDCN) v\u00e0 ph\u1ea3i ch\u1edd khi \u0111\u01b0\u1ee3c c\u1ea5p B\u1eb1ng \u0111\u1ed9c quy\u1ec1n KDCN th\u00ec ch\u1ee7 s\u1edf h\u1eefu m\u1edbi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng x\u1eed l\u00fd v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u00f3 ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec1n b\u00f9 t\u01b0\u01a1ng x\u1ee9ng v\u1edbi th\u1eddi gian s\u1eed d\u1ee5ng \u0111\u00f3.<\/p>\n

    \u0110\u1eb7c \u0111i\u1ec3m chung c\u1ee7a ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m l\u00e0 t\u00ednh d\u1ec5 thay \u0111\u1ed5i theo th\u1eddi gian xu\u1ea5t ph\u00e1t t\u1eeb m\u1ee5c \u0111\u00edch t\u1ea1o c\u1ea3m gi\u00e1c m\u1edbi m\u1ebb, g\u00e2y thu h\u00fat, k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn, s\u00e1ng t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ki\u1ec3u d\u00e1ng m\u1edbi l\u1ea1, \u0111\u1eb9p m\u1eaft trong qu\u00e1 tr\u00ecnh kinh doanh. Ngo\u1ea1i tr\u1eeb m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t v\u00ec m\u1ee5c \u0111\u00edch \u0111\u1ecbnh v\u1ecb nh\u1eadn di\u1ec7n th\u01b0\u01a1ng m\u1ea1i nh\u01b0 ki\u1ec3u d\u00e1ng chai Coca Cola \u0111\u01b0\u1ee3c xem nh\u01b0 \u0111\u1eb7c tr\u01b0ng trong ng\u00e0nh n\u01b0\u1edbc ng\u1ecdt gi\u1ea3i kh\u00e1t (N\u0103m 2015, chai th\u1ee7y tinh c\u1ee7a Coca Cola \u0111\u01b0\u1ee3c 100 n\u0103m tu\u1ed5i. \"Lo\u1ea1i chai \u0111\u1ef1ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t ho\u00e0n h\u1ea3o\" - Raymond Loewy).<\/p>\n

    \"\"<\/p>\n

    Th\u1ee7 t\u1ee5c x\u00e1c l\u1eadp quy\u1ec1n \u0111\u1ed1i v\u1edbi ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m:<\/strong><\/p>\n

    \u0110\u1ec3 \u0111\u01b0\u1ee3c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc b\u1ea3o h\u1ed9 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u1ed1i v\u1edbi KDCN c\u1ee7a m\u00ecnh th\u00ec b\u1eaft bu\u1ed9c c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n ph\u1ea3i ti\u1ebfn h\u00e0nh th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd KDCN.<\/p>\n

    \u0110\u01a1n \u0111\u0103ng k\u00fd KDCN \u0111\u01b0\u1ee3c C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 ti\u1ebfp nh\u1eadn v\u00e0 ti\u1ebfn h\u00e0nh th\u1ea9m \u0111\u1ecbnh h\u00ecnh th\u1ee9c trong th\u1eddi h\u1ea1n 01 th\u00e1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh h\u1ee3p l\u1ec7 c\u1ee7a \u0111\u01a1n. N\u1ebfu \u0111\u01a1n \u0111\u0103ng k\u00fd KDCN \u0111\u01b0\u1ee3c C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 ch\u1ea5p nh\u1eadn h\u1ee3p l\u1ec7 s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean C\u00f4ng b\u00e1o s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p trong th\u1eddi h\u1ea1n 02 th\u00e1ng k\u1ec3 t\u1eeb ng\u00e0y \u0111\u01a1n \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn l\u00e0 \u0111\u01a1n h\u1ee3p l\u1ec7. Kh\u00f4ng qu\u00e1 07 th\u00e1ng k\u1ec3 t\u1eeb ng\u00e0y c\u00f4ng b\u1ed1 \u0111\u01a1n, \u0111\u01a1n \u0111\u0103ng k\u00fd KDCN \u0111\u01b0\u1ee3c th\u1ea9m \u0111\u1ecbnh v\u1ec1 n\u1ed9i dung \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng c\u1ea5p b\u1eb1ng \u0111\u1ed9c quy\u1ec1n KDCN cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00eau trong \u0111\u01a1n theo c\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u1ea3o h\u1ed9 v\u00e0 x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi b\u1ea3o h\u1ed9 t\u01b0\u01a1ng \u1ee9ng. \u0110\u01a1n \u0111\u0103ng k\u00fd KDCN n\u1ebfu \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u00ec s\u1ebd \u0111\u01b0\u1ee3c C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9 v\u00e0 ghi nh\u1eadn v\u00e0o S\u1ed5 \u0111\u0103ng k\u00fd qu\u1ed1c gia v\u1ec1 s\u1edf h\u1eefu c\u00f4ng nghi\u1ec7p.<\/p>\n

    C\u00f3 th\u1ec3 th\u1ea5y qu\u00e1 tr\u00ecnh t\u1eeb l\u00fac n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd KDCN \u0111\u1ec3 c\u01a1 quan nh\u00e0 n\u01b0\u1edbc xem x\u00e9t ra quy\u1ebft \u0111\u1ecbnh c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9 KDCN m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian, th\u1ef1c t\u1ebf th\u1eddi gian \u0111\u1ec3 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c c\u1ea5p v\u0103n b\u1eb1ng l\u00ean \u0111\u1ebfn 1-2 n\u0103m k\u1ec3 t\u1eeb ng\u00e0y n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd n\u1ebfu vi\u1ec7c th\u1ea9m \u0111\u1ecbnh di\u1ec5n ra thu\u1eadn l\u1ee3i. B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p kh\u00e1 r\u01b0\u1eddm r\u00e0, nh\u1ea5t l\u00e0 th\u00e0nh ph\u1ea7n h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd; th\u1ee7 t\u1ee5c x\u1eed l\u00fd \u0111\u01a1n \u0111\u0103ng k\u00fd c\u1ee7a c\u01a1 quan nh\u00e0 n\u01b0\u1edbc t\u1ed1n kh\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0 bu\u1ed9c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n n\u1ed9p \u0111\u01a1n ph\u1ea3i theo d\u00f5i s\u00e1t sao hi\u1ec7n tr\u1ea1ng \u0111\u01a1n \u0111\u0103ng k\u00fd KDCN.<\/p>\n

    Hi\u1ec7n nay, \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng sau \u0111\u00f3 m\u1edbi ti\u1ebfn h\u00e0nh l\u00e0m th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd KDCN, m\u1ed9t khi \u0111\u00e3 c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00ec t\u00ecnh tr\u1ea1ng b\u1eaft ch\u01b0\u1edbc, sao ch\u00e9p r\u1ea5t d\u1ec5 di\u1ec5n di\u1ec5n ra, g\u00e2y kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p trong vi\u1ec7c ch\u1ee9ng minh t\u00ednh m\u1edbi c\u1ee7a KDCN. Th\u1eadm ch\u00ed \u1edf c\u00e1c doanh nghi\u1ec7p l\u1edbn lu\u00f4n ch\u00fa tr\u1ecdng vi\u1ec7c b\u1ea3o m\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m s\u1edf h\u1eefu tr\u00ed tu\u1ec7 tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd nh\u01b0ng v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb r\u00f2 r\u1ec9 th\u00f4ng tin, x\u1ea3y ra t\u00ecnh tr\u1ea1ng sao ch\u00e9p tr\u00e0n lan v\u00e0 th\u1eadm ch\u00ed ch\u00ednh doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb t\u1ed1 ng\u01b0\u1ee3c v\u00ec b\u1ecb cho r\u1eb1ng c\u00f3 h\u00e0nh vi x\u00e2m ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7. Do v\u1eady, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i ch\u00fa tr\u1ecdng vi\u1ec7c \u0111\u0103ng k\u00fd KDCN v\u00e0 l\u01b0u \u00fd v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd nh\u1eb1m b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a m\u00ecnh.<\/p>\n

    \u0110\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, vui l\u00f2ng li\u00ean h\u1ec7:<\/strong><\/span><\/p>\n

      \n
    • C\u00d4NG TY LU\u1eacT H\u1ee2P DANH B\u1ea2N QUY\u1ec0N QU\u1ed0C T\u1ebe<\/strong><\/li>\n
    • \u0110i\u1ec7n tho\u1ea1i: 028 3911 8581 - 028 3911 8580<\/li>\n<\/ul>\n

      (V\u00f5 Thanh Xu\u00e2n, L\u00ea \u0110\u00ecnh Th\u1ecb Thanh Huy\u1ec1n<\/span>)<\/strong><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

      Ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? Hi\u1ec7n nay, trong n\u1ec1n kinh t\u1ebf c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ee9ng v\u1eefng v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u00ean c\u1ea1nh c\u1ea1nh tranh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00ec ki\u1ec3u d\u00e1ng b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m. B\u1edfi l\u1ebd, ki\u1ec3u d\u00e1ng s\u00e1ng… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/posts\/3199"}],"collection":[{"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/comments?post=3199"}],"version-history":[{"count":8,"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/posts\/3199\/revisions"}],"predecessor-version":[{"id":3201,"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/posts\/3199\/revisions\/3201"}],"wp:attachment":[{"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/media?parent=3199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/categories?post=3199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cis.vn\/en\/wp-json\/wp\/v2\/tags?post=3199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}